Stanifords chose to change its identity and market itself around the Internet in 2001. The original website was launched in May of that year. Since then it has become the cornerstone of Stanifords estate agency business, helping the company to expand to three offices and reinforcing their position as a leading agency in Hull and East Yorkshire. The website has also been winning awards along the way. A totally new site, withits own unique property search facility, has beenup and running since February 2005 and is attracting even more visitors.
At least 10,000 visits per month by over 3150 individuals – an average of three visits per person.
3 minutes per visit, over 480 hours in time spent on site each month.
60,000 pages viewed each month, an average of six pages per visit.
May 2005 – a record 14,441 visits showing the new site is pulling in even more traffic.
This year we are forecasting 55,000 individual visitors, making over 250,000 visits, with over 1.5 million pages and 6000 hours on site. This puts the site amongst the best niche sites in the region and makes it a major success story. So what does this all mean? We have visitors to our website who will not be aware of who you are or what you offer. By linking with us, through the website, you can raise your awareness amongst potential customers. Compare this with the other media channels available to you. How many people read the Property Guides in our regional and local press – it falls well short of the claimed total circulation and print run. Door-to-door works, but how many mailers get thrown in the bin. And radio and T.V are really just for bigger campaigns. To ensure we get people visiting our website, we promote it constantly. Our corporate identity includes our web address, ensuring it is promoted wherever our logo appears. This includes our For Sale Boards, as well as all our advertising. We run adverts in the local newspapers and magazines. These take the form of property adverts as well as corporate half and full page adverts. By advertising on our website you will be buying into this spend and taking advantage of it. Visitors to our website come to it for a reason. They either want to buy or sell a home, new or old. And because of this, they need to make link purchases. |
Category One: (see below for an example) |
Key Suppliers |
Cost: £250 per month + VAT (£293.75) |
Category Two: (see below for an example) |
Local and National Advertisers |
Cost: £99 per month plus VAT (£111.63) |
Category Three: (see below for an example) |
Local Service Suppliers and Tradesmen |
Cost: Banner Advert - £60 per month plus VAT (£70.50) |
What do I have to do next? The cost to advertise is charged monthly by standing order and you’ll get an invoice to support your monthly payment. There are no other means of payment; we want to keep administration costs down to a minimum so you get a better deal. Opposite are links to a downloadable Rate Card complete with an Order Form, and Guidelines for Artwork creation. Simply select from one of the five options and send the completed Order Form back to us. We will get back in touch with you to get all the information we need to put together our on-site advert. You’ll get the final copy for approval and a couple of days later your advert will be up on the site. It couldn’t be simpler. |